A logo that holds its clarity down to 24px, approved unanimously by the CEO and team.

Overview

Bringing futuristic design and clarity to Accessify’s visual identity.

At Sigma Solutions my main role was front-end developer. Accessify, the content management system Sigma developed, needed a stronger identity, and I took it on as a side project. It gave me the chance to bring my design skills into a product I already knew from the inside, through the code.

Working solo in Figma, I redesigned the Accessify logo from a dated wordmark into a modern, recognisable mark inspired by the visual language of space exploration.

Through multiple iterations I refined it until it stayed clear at every size, down to 24 pixels, so it could work everywhere from the CMS interface to marketing materials.

Challenge

A product with ambition, but no identity to match.

1. A dated wordmark

   • Accessify’s existing logo was a simple wordmark set in an old typeface.

   • It named the product, but it didn’t say anything about it, and the type felt dated next to the modern technology it represented.

   • As a text-only logo it had no distinct mark to recognise the product by.

2. No visual presence

   • Without a strong identity, Accessify was hard to tell apart from other CMS products.

   • The lack of a cohesive visual presence made it harder to build recognition and trust with users and prospective clients.

3. It had to work at every size

   • A CMS logo doesn’t only live on a website header. It appears inside the product itself: in navigation, on login screens, in browser tabs.

   • The new logo had to stay legible and recognisable at very small sizes, not only look good large.

Why it mattered

For Sigma Solutions, Accessify was a product to grow. A strong logo would give it a recognisable face, both for the people using it every day and for the clients deciding whether to choose it.

Process

From inspiration to a mark that survives 24 pixels.

1. Finding the right direction

   • I wanted the new identity to express what Accessify was about: empowering users to achieve more through technology.

   • I found that feeling in the NASA logo, specifically its blue colour and sleek, bold lettering. Together they convey innovation, exploration and a sense of boundless potential.

   • That became the direction: modern, confident and future-facing.

2. Translating inspiration into a mark

   • The aim wasn’t to copy a reference but to borrow its feeling: a confident blue and bold, sleek letterforms, made specific to Accessify and matched to the product’s mission rather than another brand’s.

   • The result is a symbol built from the product’s initial:

     • The A became a rocket-like peak rising above a curved horizon.

     • It sits inside an orbit ring with a small satellite on its edge.

     • A tiny lightning bolt inside the A nods to energy and speed.

   • For the wordmark I chose a clean, geometric typeface with an open, crossbar-free A that echoes the futuristic lettering of the reference, while staying light enough to read easily next to the symbol.

3. Iterating for small sizes

   • A logo that only works large isn’t finished. Through multiple iterations I tested the mark at progressively smaller sizes.

   • Details that looked good at full size but fell apart small were simplified or removed, until the logo held its clarity down to 24px.

   • The orbit ring, the bold A and the horizon arc are the shapes that survived: few, strong and easy to read at a glance.

   • That made it usable anywhere in the CMS interface, not just in marketing.

4. Presenting to the team

   • I presented the final design to the CEO and the team, showing both the reasoning behind the direction and how the logo performed at different sizes.

Solution

A logo that speaks to innovation.

The new Accessify logo replaces the dated wordmark with a sleek, modern identity: white on a deep, confident blue.

• The symbol

  • A bold A shaped like a rocket rising over a curved horizon, enclosed in an orbit ring with a satellite on its edge.

  • It tells the story of lift-off, of users reaching new heights with the product, and gives Accessify a recognisable mark that works on its own.

• The wordmark

  • "Accessify" set in a clean, geometric sans-serif with an open, crossbar-free A that ties back to the symbol and the futuristic reference behind it.

• Built to scale

  • The symbol uses a few bold shapes with generous spacing, so it stays recognisable when the wordmark drops away.

  • It holds its clarity down to 24px, so the same identity works as a full lockup in marketing and as a standalone symbol inside the CMS interface.

Together they express the product’s core values of innovation, empowerment and forward-looking technology, and give Accessify a distinct presence among other CMS products.

Impact

A recognisable face for a growing product.

• Unanimous approval. The CEO and team approved the final logo unanimously. They felt it conveyed professionalism and gave Accessify a distinct presence in the market.

• Clear at every size. The logo stays legible down to 24px, so one identity serves the entire product.

• Used across the brand. The logo was adopted in the CMS interface and in marketing materials, giving Accessify a consistent visual presence wherever users and clients encounter it.

Reflection

• Design and development strengthen each other. Coming from front-end development, I knew exactly where the logo would end up inside the product. That made small-size performance a requirement from day one rather than an afterthought.

• Borrow the feeling, not the form. The NASA logo was a useful reference because I used it to define a mood (innovation, exploration, confidence) rather than a shape to imitate.

• Small sizes are the real test. Testing at 24px forced decisions that improved the logo at every size. If a mark works small, it works everywhere.